Block Personal Emails in Marketo

Need a global list of personal email address domains so you can filter them out of your lead flow?

Here you are: [xlsx] [csv]
(it’s nearly 1,000 domains, but use at your own discretion. I make no guarantees on this).

As a bonus, there are a few extras such as Spam Traps names.

Remember to do a few things with this list:

• Run a campaign to blacklist Spam Traps and to do so any time a lead is created. Spam trap emails are taking up space in your database as well as risking your email IP reputation. Use Black List = True in the Flow.

• Decide how to handle personal email domains.
  • Will you deduct from their Lead Score?
  • Will you hold these records until they meet other criteria?
  • Will you market to them differently?

Many people use personal domains when they aren’t sure about a company’s content quality. Or they don’t want to clutter their work inbox. Just because someone filled in their gmail.com address doesn’t mean they aren’t qualified. In fact, they may have filled in all the demographic detail you love. So be careful in how you score and handle these records.

• How will you handle *.edu emails? Or *.gov records?

If your company has services for these two verticals, then you’ll need to continue scoring and sorting by demographics. If you do not work with academia at all, you still might consider nurturing Students and Professors if it won’t impact your database count. Today’s students could be tomorrow’s buyers.

[update: 9/6/13: add me.com, mac.com, and outlook.com to this list!]

Happy demand generating!