I had a chance to catch up with marketing automation guru Sam Boush, President of LeadLizard.com. He has built his team from scratch, creating an impressive capability across several platforms. As an enterprise marketing automation consigliere, LeadLizard is well positioned to help firms make the most of their systems to deliver revenue.
Tell me about your approach to client engagements.
When we engage with a client, we first make sure we’re a fit for each other. There are a lot of things we look for in a client in the same way they look for specific things in us. We target enterprise accounts – with revenue in the hundreds of millions of dollars or more – because they have the internal resources to work well with us, and often have a really good understanding of the space already, which makes it easier for us to deliver high-quality demand generation solutions.
We also want our clients to have Eloqua, Salesforce.com, Marketo, Pardot, or Act-On. What we offer is a best-practices approach to using these tools, not just so our clients can get more out of their marketing automation or CRM platform, but also so they can get more out of their entire demand generation efforts. We specialize in these tools, which makes us unique.
What’s your favorite platform?
Well, any of the ones I just mentioned are great. It comes down to finding the right platform for the individual organization. Cost isn’t the only factor. If you’re a billion dollar organization – and we work with several – it’s usually Eloqua, though sometimes Marketo or Pardot. But that’s not to say one is the only choice for enterprise organizations. It comes down to their demand generation efforts, the other tools they’re integrating, the internal resources they can bring to bear, and a whole host of other factors.
What’s been your favorite engagement so far?
We’ve had so many extremely successful engagements. I love the advanced forms we’ve done for Box. Tibco really uses us heavily for their Tibbr team. Our work with Avid recently was nominated for an Eloqua Markie.
Our clients really love working with us and I know our team really enjoys our clients. We have maybe twenty active accounts right now – more I think. And there’s really not a single one that isn’t great in its own way.
I guess I’m really happy with WisdomTree, because they’re in the financial services space, which is a space we’re moving into rapidly. Most of our clients are in technology (software, hardware, IT, etc.) so having worked with WisdomTree for about a year – and really doing great things for them – has opened us up to doing a lot more work in finance.
How many people do you have on your team?
We’re up to 12, but hiring all the time. In fact, we’ve been interviewing for an Account Manager position this week, and as soon as that’s filled, we’ll interview for another open Demand Generation Architect position.
Which areas do you specialize in?
If it touches on a marketing automation or CRM platform, we probably do it. Just some of what we do: lead nurturing, lead scoring, advanced systems work, integrations, reporting, systems audits, system migrations, sales enablement, revenue performance management and managed services for Eloqua, Marketo, Pardot and Salesforce. We really do a lot – that’s certainly not a complete list. But really, we help marketing teams accomplish their goals using the demand generation tools they have.
What’s the best way for marketers to get in touch?
Send an email to info[at] leadlizard.com and I, or someone on my team, will get back to you right away.
Disclosure: I have an affiliate agreement with LeadLizard, but that has nothing to do with the links on this page 🙂