Content marketing is the way we do things now. Content is important for establishing trust between you and the audience. Content is critical to establishing the right inbound reputation with search engines. The question is how to generate enough of the right content that it is found and shared by the right audience.
Etumos can help.
From events to SEO, our team helps you form the basis for content efforts. We’ve helped firms generate net new leads and pipeline just from content-based events.
If you are visiting this site, you likely came through one of our articles on Marketo or due to SEO optimization for marketing operations.
Buyer Persona Workshops and Definitions
Why get another consultant to help you do something your team already knows? As a leader, you understand that sometimes that outside perspective can be helpful in facilitating this conversation across the firm.
Buyer Personas are vital to product marketers as well as marketing program builders.
- Whom shall we target?
- What do they care about?
- What language do they speak?
- How can we make our offer more compelling?
The Buyer Persona makes marketing, sales, and product development easier and more likely to work. During the Workshop, we will interview the different teams and help you construct a profile that everyone understands and agrees on. When possible, we will use data from your product or marketing tools to make the story more accurate. And we will plan out real interviews and focus groups with your targets.
Storytelling and Lead Nurturing
Organizations need to attract people to their campfire and then tell a great story. Etumos helps your firm tell your story automatically, and at scale. The key part is to choose a story, story structure, and delivery method. Most companies simply blast out content on a regular basis. What’s that story your firm can share and even let leads join?
Database Segmentation & Targeting
Perhaps you already have Buyer Personas mapped out and want to verify them or put them into your Marketo. Etumos can help you do that with clustering techniques and cross-tabs, preparing the right list pulls for future programs.
Let Etumos walk through your needs.