I had a chance to catch up with Madhu Gulati, founder of Show Me Leads. I’ve known Madhu since her time at Marketo where she was very successful in helping hundreds of firms make the most of the system. What I did not know is just how deep her marketing automation expertise is. Let’s learn more from Madhu:
How did you get started in marketing automation?
I have been in CRM space for more than a decade now and having worked with Navision (Microsoft Dynamics) as well as a couple of startups in the Silicon Valley, I landed in Market2Lead (now Oracle) and then Marketo. Love every day of my life being involved in the Marketing Automation world. I’ve worked with over 500 customers and understand their Lead Lifecycle and Sales and Marketing Funnels, and helping them to get to the ROI faster with the Marketing Automation tool. And since then, there has been no looking back. I live and breathe Marketing Automation, and started my own Marketing Automation consulting services company called ShowMeLeads, Inc.
Why did you decide to start your agency?
As I was traveling globally for the Marketing Automation Workshops in Market2Lead and Marketo Consulting Services Group, I found that after the engagements with the customers was over, most of the time they were looking for more rather someone who can help them understanding who their prospects are and their needs and have the ability to provide the right message or resource, to the right person, at precisely the right time in their buying process — consistently and efficiently using Marketing Automation Technology. And most of the time they asked, “Do you know who is an expert like you and can manage our Demand Generation Process using the Marketing Automation Platform?” That kindled and triggered the idea, and I began to dream about it. And now I am living my dream with “ShowMeLeads Inc.”
Tell me about your approach to client engagements.
Our vision is to build a world-class global agency, which helps marketers prove the value of their marketing investments through the use of Marketing Automation & CRM technologies.
We have delivered some of the worlds most sophisticated multi touch nurture programs involving progressive profiling, dynamic content, and integration with other technologies.
Our process evolves from defining the success path considering the Marketing Automation Platform used by the client: We follow a simple process and work in phases depending on the clients’ level of maturity of the Marketing Automation process and technology mapping of their business process.
Phase 1: Foundation
In this phase, we help define what our clients need, and based on that build foundation around the following 5 key features:
- Lead Scoring
- Lead Nurturing
- Reports to get to ROI metrics
- Data Management
- Sales and Marketing Alignment
Phase 2: Transform
Once we have the Foundation complete, we get ready to take their Marketing Automation system to next level. In this phase the goal is not only to optimize what we did in Phase 1 but also to help them invest in profitable initiative (or not invest in non-profitable initiatives) and increase revenue.
Phase 3: Enrich
There is no limit on how much Marketing Automation platforms can do for users. During this phase, we dive deeper into the metrics and based on what data speaks, we help our clients implement all the future Marketing Programs.
What’s your favorite marketing automation platform?
Marketo is my favorite platform considering the flexibility, UI, and scalability it provides. At same time, I do believe mapping right tool for the client based on their requirement and business model is critical for adoption and success in getting ROI.
How many people do you have on your team?
We are a team of 11 smart people. Our team consists of demand generation experts, Marketing Automation email and landing pages designer (web designers), and developers. Having all these talents in a team, we are able to meet all the requirements of our clients related to Marketo Automation. Plus, most of us are certified either in Marketo, Eloqua, and/or SFDC.
Do you have a Package or Pricing Summary?
We have following packages to start with.
What do you do for fun?
I live in Silicon Valley and have my 7 year old son who has been nurtured listening to my phone conversations with my clients about lead scoring, lead nurturing, and it is funny, one day he said, “You want to show leads to your customers?” And the other day he came and said, “Mommy, can you help me make a funnel too?” Really funny, and I enjoy my time with him and I totally let him drive my free time. BTW, at times, I use his art work for my blog post which he loves.
What’s the best way for marketers to get in touch?
Just shoot me an email: Madhu [at] showmeleads.com plus I’m also an active user on LinkedIn so feel free to connect or follow me on there.
You must be logged in to post a comment.