Marketo Summit | How to Build a Marketing Operations Center of Excellence
In this workshop, Edward Unthank teams up with Optimizely’s Andy Varshneya to walk you through the basics to creating a Marketing Ops Center of Excellence.
Marketo Summit | Architecting Best Practices in Marketo
Edward Unthank throws open the hood and shows you all the best practices we’ve developed while working on enterprise Marketo instances, from Lifecycle Processing and Lead Source to intelligently assigning leads to engagement programs with Traffic Director.
Marketo Program Templates
In this presentation, Edward guides Marketo users on how to start building with better, more scalable program templates. Scale your marketing activities by building smarter and faster with fully tokenized program templates and a streamlined Marketing Ops request process.
Marketo Summit | Beyond Basic Targeting
Learn how to implement advanced targeting for your marketing nurture campaigns by using profiling programs, customized scoring, and database segmentation. We’ll cover how to test strategic targeting, where to start, and how to do it.